Creating Website Content
That wonderful trifecta of art, science and imagination. Your content has to serve multiple masters – it has to be interesting and compelling to read to visitors of your site but it has to be structured to search engine optimization and inspiring your clients to action.
Website content - here's what Tipping Productions can do
• Evaluate what you have - Most clients don’t realize what they have and sometimes how close it is to being the exact fit for the job. Before we start creating content we review what you have and determine if it can be re-purposed for the web.
• Write for the Search Engines and Your Customers - So you have great content – if it is written so it never gets viewed what is the point? Our Houston based SEO consultants are involved with our copywriters to create website content that is search engine optimized.
• Focus on the Call to Action - So a potential customer gets to your site, what now? We define what you want them to do and help your future customer on the way. We are on the lookout for content that leads to conversions.
• Never Forget Your Core Competency - Your company has core and your site should rely that message. The web content that we write for you reinforces that position.